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SEO Outreach Executive

Company: Adecco USA
Location: Deerfield Beach
Posted on: April 5, 2021

Job Description:

SEO Outreach ExecutivePurpose:Working on different territories and sponsorships, you will be helping deploy content marketing strategies to promote the sport betting brand currently approved for various states including New York.This position would suit someone with strong content marketing skills, combined with an entrepreneurial spirit, and willingness to step up and drive SEO campaigns to success! You should have a desire to succeed and a curious mind, eager to master all aspects of search marketing.You should have a good understanding of SEO and a genuine interest to progress in the industry and build your career. Naturally, you will be up to date on recent news and understand how SEO connects with other Marketing aspects. Your interest in SEO and willingness to learn will be supported with training and opportunity for career progression.Duties include, but not limited to:

  • Researching and building relationships with specialist content suppliers who can help deliver our
  • campaign KPIs
  • Securing high-quality content placements on top publications across the globe
  • Identifying opportunities in the market to improve Sports Betting Brand's organic growth
  • Leverage and contribute to the brand and content strategies to benefit SEO
  • Working closely with the content and sponsorship team to ensure the success and maximization of
  • outreach campaigns
  • Spotting new opportunities to use sponsorship assets in creative ways
  • Identifying up-and-coming publications that align well with Sports Betting Brand, Sports, Casino, Esports etc.
  • Utilize content to improve the digital outreach approachEssential Criteria:
  • Relevant tertiary qualification in Marketing and or any other closely related fields and or equivalent experience
  • Excellent command of the English Language written and verbal
  • Passion and competent knowledge of a wide variety of sports (ideally including NFL, NBA, MLB and/or NHL)
  • Knowledge of SEO software such as SEMrush, Majestic, Ahrefs, etc.
  • Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
  • Competitive verticals experience (iGaming, Finance, Health & Pharmaceutical)Knowledge, Skills & Abilities:
  • Must be comfortable working within a fast-paced environment and comfortable to occasionally assist with wider SEO initiatives
  • Demonstrated knowledge and interest in SEO
  • A diplomatic, collaborative, and positive approach
  • Experience working with the press/journalists
  • Track record of successful content promotion
  • A good understanding of SEO content skills
  • Experience working with, and managing, external agencies
  • Some level of understanding around the regulatory requirements of gambling in the USA

    Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please click here

    The Company will consider qualified applicants with arrest and conviction records
    Reference number US_EN_99_173860_1603337

Keywords: Adecco USA, Deerfield Beach , SEO Outreach Executive, Other , Deerfield Beach, Florida

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