Marketing Director

Company: YouFit
Location: Deerfield Beach
Posted on: September 17, 2020

Job Description:

Youfit Health Clubs, founded in 2008, is one of the fastest growing chains of budget-friendly fitness centers in the country. Youfit has served more than one million members, with many locations across the United States.

The Marketing Director will play a critical and visible role in effectively translating and activating Youfit’s marketing and demand generation strategy across both traditional and digital platforms, with a particular focus on driving leads, middle and top of the funnel conversion, customer acquisition and retention efforts. This position is based at Youfit Health Clubs’ corporate headquarters in Deerfield Beach, FL

ESSENTIAL DUTIES AND RESPONSIBILITIES includes the following but is not limited to:

Build out marketing infrastructure to enable digital communication and measurement

Develop and execute an optimal mix of non-digital traditional marketing and media including print, direct mail, radio, "guerrilla" marketing and local events

Set strategy through analysis of historical marketing and membership life cycle data

Grow database using inbound marketing, including but not limited to search engine optimization, social media, landing page / website conversion, online advertising, and email and text marketing

Work with partners to forecast and present to senior management how all channels of marketing will help the business grow

Work with partners in creating the strategy for nurturing leads through a mix of helpful content and other calls-to-action

Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging and events

Create and manage database marketing strategy

Work with partners to utilize customer segmentation data for better long-term decision making

Lead technical aspects of key marketing systems (marketing automation / customer journeys, data services, and lead management processes across those systems)

Detail oriented and quantitative with demonstrated ability to accurately track ROI on marketing spend, test/refine different strategies, etc.

Drive overall marketing plan and grow our leadership position in a competitive space

Ability to show clear ownership of marketing and its ongoing success and contribution to organizational growth

Identify and track appropriate KPI's to monitor the effectiveness and determine ROI for all of our marketing efforts

Expand the overall company marketing strategy and develop more localized marketing and execution plans for various regions and local markets

Proactive, hands-on and entrepreneurial

Willingness to travel when necessary

SUPERVISORY RESPONSIBILITIES

Select and supervise our 3rd party Marketing Providers to optimize our marketing spend across Youfit’s marketing strategy and department. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree in Marketing or related field

10+ years marketing experience, including directing the marketing for a multi-site, consumer facing business that operates in multiple geographies

Experience with middle market companies ( Successfully managed a marketing budget in excess of $5 Million annually, and reforecasting/reporting results

Experience across various marketing mediums - digital and analog

Health and wellness/fitness industry experience preferred

Strong experience working with external partners in digital and brand marketing

Deep understanding of SEO, SEM, content and traffic, CRM management and deployment

Demonstrated success in performing the essential duties and responsibilities required for the Director of Marketing

Excellent B2C digital marketing experience with a measurable impact

History of measuring and reporting on marketing’s impact on the business

Excellent communication skills, both written and verbal

Measure and optimize marketing projects, reporting results and proposing improved ways of operating based on the data

Strong analytical skills and experience working with IT/BI teams to provide senior leadership a dashboard to monitor results

Ability to research, read, and analyze marketing reports and legal documents

Ability to respond to inquiries, regulatory agencies, or members of the business community. Ability to effectively present information to the C-Suite

Proficient in marketing automation systems and integrating those systems with other marketing technologies to drive cost effective programs

Bright, energetic, analytical, problem-solver

Self-director, action-oriented

Strategic and critical thinker, proactive in proposing tests, ideas, solutions, channel strategies

Strong desire to take part in an amazing journey with a growing company that is grounded in its mission, vision, and values

Strong leadership skills

PERFORMANCE & SUCCESS MEASURES

Lead Generation, Conversion and Engagement

Cost-per-lead (CPL), Cost-per-acquisition (CPA), and lifetime value (LTV)

Net Promoter Score (NPS)

Revenue and EBITDA targets

Brand Health Measures

Marketing ROI (by-program/channel)

360-degree feedback from internal teammates; external customer feedback

BENEFITS

Medical, Dental, Vision, Accident, Critical Illness Insurance

401K with Company Match

Youfit LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Keywords: YouFit, Deerfield Beach , Marketing Director, Other , Deerfield Beach, Florida