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Marketing Director

Company: YouFit LLC
Location: Deerfield Beach
Posted on: September 12, 2020

Job Description:

Outstanding presentation skills

Strong digital marketing guru

Youfit Health Clubs, founded in 2008, is one of the fastest growing chains of budget-friendly fitness centers in the country. Youfit has served more than one million members, with many locations across the United States.. The Marketing Director will play a critical and visible role in effectively translating and activating Youfit’s marketing and demand generation strategy across both traditional and digital platforms, with a particular focus on driving leads, middle and top of the funnel conversion, customer acquisition and retention efforts. This position is based at Youfit Health Clubs’ corporate headquarters in Deerfield Beach, FL. ESSENTIAL DUTIES AND RESPONSIBILITIES includes the following but is not limited to:. Build out marketing infrastructure to enable digital communication and measurement. Develop and execute an optimal mix of non-digital traditional marketing and media including print, direct mail, radio, "guerrilla" marketing and local events. Set strategy through analysis of historical marketing and membership life cycle data. Grow database using inbound marketing, including but not limited to search engine optimization, social media, landing page / website conversion, online advertising, and email and text marketing. Work with partners to forecast and present to senior management how all channels of marketing will help the business grow. Work with partners in creating the strategy for nurturing leads through a mix of helpful content and other calls-to-action. Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging and events. Create and manage database marketing strategy. Work with partners to utilize customer segmentation data for better long-term decision making. Lead technical aspects of key marketing systems (marketing automation / customer journeys, data services, and lead management processes across those systems). Detail oriented and quantitative with demonstrated ability to accurately track ROI on marketing spend, test/refine different strategies, etc.. Drive overall marketing plan and grow our leadership position in a competitive space. Ability to show clear ownership of marketing and its ongoing success and contribution to organizational growth. Identify and track appropriate KPI's to monitor the effectiveness and determine ROI for all of our marketing efforts. Expand the overall company marketing strategy and develop more localized marketing and execution plans for various regions and local markets. Proactive, hands-on and entrepreneurial. Willingness to travel when necessary. SUPERVISORY RESPONSIBILITIES. Select and supervise our 3rd party Marketing Providers to optimize our marketing spend across Youfit’s marketing strategy and department. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.. QUALIFICATIONS. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.. EDUCATION AND/OR EXPERIENCE. Bachelor’s degree in Marketing or related field. 10+ years marketing experience, including directing the marketing for a multi-site, consumer facing business that operates in multiple geographies. Experience with middle market companies (<$100 M sales). Successfully managed a marketing budget in excess of $5 Million annually, and reforecasting/reporting results. Experience across various marketing mediums - digital and analog. Health and wellness/fitness industry experience preferred. Strong experience working with external partners in digital and brand marketing. Deep understanding of SEO, SEM, content and traffic, CRM management and deployment. Demonstrated success in performing the essential duties and responsibilities required for the Director of Marketing. Excellent B2C digital marketing experience with a measurable impact. History of measuring and reporting on marketing’s impact on the business. Excellent communication skills, both written and verbal. Measure and optimize marketing projects, reporting results and proposing improved ways of operating based on the data. Strong analytical skills and experience working with IT/BI teams to provide senior leadership a dashboard to monitor results. Ability to research, read, and analyze marketing reports and legal documents. Ability to respond to inquiries, regulatory agencies, or members of the business community. Ability to effectively present information to the C-Suite. Proficient in marketing automation systems and integrating those systems with other marketing technologies to drive cost effective programs. Bright, energetic, analytical, problem-solver. Self-director, action-oriented. Strategic and critical thinker, proactive in proposing tests, ideas, solutions, channel strategies. Strong desire to take part in an amazing journey with a growing company that is grounded in its mission, vision, and values. Strong leadership skills. PERFORMANCE & SUCCESS MEASURES. Lead Generation, Conversion and Engagement. Cost-per-lead (CPL), Cost-per-acquisition (CPA), and lifetime value (LTV). Net Promoter Score (NPS). Revenue and EBITDA targets. Brand Health Measures. Marketing ROI (by-program/channel). 360-degree feedback from internal teammates; external customer feedback. BENEFITS. Medical, Dental, Vision, Accident, Critical Illness Insurance. 401K with Company Match. Youfit LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.. The old adage is true: if you love what you do, you'll never work a day in your life. The team at Youfit Health Clubs experiences this on.... Thousands of employers search for candidates on Indeed

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Keywords: YouFit LLC, Deerfield Beach , Marketing Director, Other , Deerfield Beach, Florida

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