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Manager Marketing Technology and Infrastructure

Company: People's Trust Insurance Company
Location: Deerfield Beach
Posted on: March 17, 2020

Job Description:

SUMMARY:
People's Trust Insurance is a homeowner's insurance carrier operating solely in the state of Florida. The company sells through both a network of agents across the state as well as through an in-house direct sales team. The Marketing Technology and Infrastructure Manager oversees the company website properties and manages all technology support for marketing systems, data architecture and all technology platforms used to support the business. This position serves as a liaison to internal systems and external resources, and is the project manager for all new development initiatives. The Marketing Technology and Infrastructure Manager also responsible for marketing technology needs of all affiliates, customer-facing portals, agency portals, including, but not limited to Content Management Systems, email platforms, domain name management, tracking and reporting systems.
ESSENTIAL DUTIES AND RESPONSIBILITIES

  • As the digital team Webmaster, troubleshoot website issues and provide resolutions.
  • Oversees all technical interfaces related to the company's web presences, including the Content Management System (CMS). Sitefinity CMS experience required in addition to knowledge of Square Space. Ensures all systems are well managed and healthy, maintaining consistent system availability for all platforms with only scheduled downtime.
  • Implements coding best practices related to site performance, SEO and User Experience.
  • Serve as an integrator between business needs and technology solutions for the Salesforce CRM initiative. Must be able to be the primary point of contact between People's Trust Insurance and 3rd party technology vendors.
  • Develops, oversees and maintains the company's Marketing Information System, requiring an extensive understanding of Salesforce CRM and SQL.
  • Manages infrastructure support - such as server infrastructure, DNS settings, etc. -- with internal IT stakeholders to ensure marketing technology is appropriately distributed, duplicated and available. Strong knowledge of infrastructure technologies.
  • Evaluates and recommends new technology platforms based on business requirements, and leads all integration efforts. Regularly develops original code as needed to assist with integrations and new projects, especially as it related to website content, usability and search engine optimization.
  • Assures compliance with all applicable advertising and electronic regulatory compliance requirements and standards. Responsible for IT Quality Assurance.
  • Provides technical support for all marketing campaigns and maintains all aspects of all marketing technology systems.
  • Design and develop emails in Exact Target /Marketing Cloud utilizing content from Digital Marketing Team.
  • Provides training for business users.

  • DESIRED SKILLS AND EXPERIENCE ---
    • 5 or more years in web development or web infrastructure experience with a firm understanding of how the CMS works and be able to trouble shoot and/or escalate technical issues with the right provider or internal support staff. Experience with the Sitefinity CMS is required.
    • Knowledge of Salesforce and Exact Target/Marketing Cloud CRM systems
    • Experience with usability and website functionality across all device types and channels: Strong HTML5, CSS 3, and JavaScript skills
    • SQL development experience, with proven history of building and/or maintaining a reporting platform. Must have knowledge of Microsoft SQL server (MSSQL) and SQL database reporting (SSRS) languages.
    • Strong knowledge of web content management including landing page development, deployment and optimization.
    • Strong critical thinking skills, ability to make buy vs. build decisions, with the ability to execute on smaller "build" decisions in house.
    • Ability to improve usage of online tools through enhanced site functionality, interfaces, and services to increase brand exposure and account acquisition.
    • Ability to identify emerging marketing technology and techniques to grow the business, and be able to work through tough issues and while maintaining good relationships.
    • Effective business communication skills (both oral and written) and interpersonal skills.
    • Excellent time management and organizational skills - must be detail-oriented.
    • Must be a creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
    • Self-Motivated to learn new methodologies that will enhance job performance
    • Must be an expert at using Microsoft Excel, and all other Microsoft Office Applications.

      Being part of People's Trust means joining your Florida neighbors in bringing solid coverage to Florida homeowners at a reasonable price. Our innovative approach to homeowners insurance is transforming the marketplace - be part of the solution - view our open positions today!
      We are a creative growing company guided by ethics and values that focus on Integrity, Responsibility, Quality and Trust for our team of associates and our policyholders. We welcome our employees to bring new ideas, fresh perspectives, a diversity of experiences, and a dedication to service that helps us better meet the needs of Floridians each and every day.
      If these traits resonate with you - come join us at People's Trust and make a positive difference in the lives of our customers while you build your career. We look forward to hearing from you.

Keywords: People's Trust Insurance Company, Deerfield Beach , Manager Marketing Technology and Infrastructure, IT / Software / Systems , Deerfield Beach, Florida

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