Marketing Manager

Company: Butterfly Effects
Location: Deerfield Beach
Posted on: May 28, 2023

Job Description:

Marketing Manager
Are you ready to take the next step in your career to join a high growth, mission drive organization that will support you in your continued career growth?
We are looking for a passionate Marketing Manager to help us fulfill our mission to make a socially meaningful change in the lives of children and families.
What would you be doing?
As a Marketing Manager, you will be responsible for managing and implementing marketing campaigns to promote Butterfly Effect's services. You will work closely with cross-functional teams, including sales, clinical, and talent acquisition to develop marketing initiatives that align with overall business goals. This would include leading paid and organic search engine and social media strategies. You will execute campaigns across multiple channels, including digital, social media, traditional advertising developing ads and collateral. Some experience with graphic design would be extremely useful.

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• Manage and oversee all marketing campaigns, including social media, paid advertising, collateral, and email marketing
  
• Increase social media presence and followers
  
• Work with cross-functional teams to develop and implement marketing plans including creating additional collateral for both digital and print
  
• Manage, edit, design and format company news letters
  
• Edit existing collateral and design additional items
  
• Analyze data and track results to measure the effectiveness of marketing campaigns
  
• Monitor and report on the effectiveness of marketing campaigns using metrics and analytics tools
  
• Recommend and manage marketing budgets based off analysis and data
  
• Stay up-to-date on marketing trends and best practices, be willing to learn new skills to stay current with new outreach offerings
  
• Represent the company at industry events and conferences and support other team members across the country in preparation for them
  
  Requirements:
  
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  • Bachelor's degree in marketing, communications, or a related field
    
  • 3+ years of experience in digital, social and design marketing, preferably in a B2C environment
    
  • Proven experience in executing successful marketing campaigns across multiple digital channels
    
  • Graphic design knowledge (enough to be dangerous)
    
  • Strong project management skills with the ability to manage multiple projects simultaneously
    
  • Demonstrated ability to analyze data and develop insights that drive business results
    
    Preferred Qualifications:
    
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    • Experience with healthcare marketing
      
    • Experience with salesforce, administrator certification
      
    • Experience with pardot
      
      Why Work at Butterfly Effects?
      
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      • Supportive work setting designed to help you develop and grow
        
      • Growth Culture - we are growing and you will be an integral part of the growth strategy
        
        Who are we?
        Butterfly Effects is an autism-specific ABA-based provider group with home and center-based services across the country. The treatment model is grounded in the implementation science of Applied Behavior Analysis (ABA), Family-Centered Planning, Routines-Based Intervention, and family participation. BE's treatment philosophy is guided by the belief that services should be provided as early in a child's development as possible, be individualized for each child/family, and support the unique culture of each family. The BE treatment team is led by a BCBA who will engage the family in their child's treatment, coordinate care with other treatment professionals, work with community resources, supervise the behavior technician (BT) implementing the treatment plan, and develop a positive collaborative relationship with any other professionals working with the child and family.
        Butterfly Effects has served more than 10,000 families since our inception in 2005. We have a long history of improving the lives of children and families affected by autism spectrum disorder through our family-centric applied behavior analysis (ABA) approach. Our mission is to deliver ABA treatment in partnership with families affected by autism to foster a more joyous life.
        Our butterfly logo was chosen as a symbol of love, rebirth, and metamorphosis. Together, the name and logo represent our common purpose and deep commitment to helping families create lasting change through individualized ABA therapy.
        For more information, please visit www.butterflyeffects.com.

Keywords: Butterfly Effects, Deerfield Beach , Marketing Manager, Advertising , Deerfield Beach, Florida