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Marketing Specialist

Company: MedVet
Location: Deerfield Beach
Posted on: January 19, 2023

Job Description:

The Marketing Specialist is responsible for a creating and executing a variety of inbound and outbound marketing activities supporting the organization. The preferred candidate demonstrates expertise in various areas (marketing campaigns, content development and optimization, copywriting, event planning and execution, social media strategy, and website management) and works across all mediums including print, electronic, digital, and video. In this role, the individual supports the organizations overall marketing objectives to increase awareness of, and affinity towards, our stand-alone ophthalmology practices, national teleradiology services, and urgent care services.This position requires a curious, self-driven individual with proven multifaceted marketing and communications experience, effective interpersonal skills, project management and planning capabilities, and strong verbal and written communication skills.Essential Duties and Responsibilities include the following:

Creating and implementing the marketing strategy and tactical plan for assigned locations, including the development and implementation of continuing education, outreach programming efforts, and other events Serve as the marketing liaison to the assigned healthcare leadership team(s) ensuring marketing and communication needs are addressed Manage the marketing budget for assigned locations Assist in executing the organizations digital and social media content plan to grow our primary social channels: Facebook, LinkedIn, and YouTube. Nurture our social community through daily listening, maintenance, community engagement, monitoring, and issue escalation by responding to questions, comments, and private messages for all social channels. Collaborate with members of the Healthcare team on marketing projects, digital or otherwise, as appropriate Assist in managing our online reputation Manage and maintain the organizations web assets Assist in analyzing marketing data (campaign results, conversion rates, traffic) to help shape future marketing strategies Ensure content produced in areas of responsibility are consistent with the organizations Brand Style Guide and brand positioning to promote uniformity and consistency of brand Other duties, as assignedCompetencies:To perform this job successfully, an individual must demonstrate the following competencies:
Strong content creator capable of melding written and visual content to create engagement and make a positive impact Proficient in the use of Web Content Management Systems such as WordPress Proficient in their knowledge of HubSpot and Yext preferred Experienced user of Canva or Adobe Creative Cloud HTML, CSS, and JavaScript coding experience preferred Excellent Microsoft Word, Excel, and PowerPoint skills Strong knowledge of various tools, such as Google Analytics, AdWords Superior English-language editorial and writing skills, and strong editorial judgment and ability to rapidly distill and curate information Photography and design skills preferred. Exceptional project management skills Exceptional interpersonal and relationship-building skills in interacting with management and colleagues at all levels High-detail orientation High level of self-motivation, initiative, curiosity, and creativityEducation and/or Experience:
Degree in Marketing, Communications, or other relevant degree and/or experience Minimum of 3 years of experience working in marketing on behalf of a company, displaying an in-depth knowledge and understanding of Social Media platforms, their respective participants and how to effectively use each platform Experience planning and executing events Willingness to travel up to 25% of the time.MedVet offers a competitive compensation and full benefits package, including paid time off, health insurance, dental, vision, and 401K.Come as you are. MedVet is an equal opportunity employer. We are also a drug-free organization; therefore, employment with MedVet is dependent upon the passing of a drug screen and background check.MedVet does not accept unsolicited resumes from third-party recruiters.

Keywords: MedVet, Deerfield Beach , Marketing Specialist, Advertising , Deerfield Beach, Florida

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