Marketing Specialist
Company: MedVet
Location: Deerfield Beach
Posted on: January 19, 2023
Job Description:
The Marketing Specialist is responsible for a creating and
executing a variety of inbound and outbound marketing activities
supporting the organization. The preferred candidate demonstrates
expertise in various areas (marketing campaigns, content
development and optimization, copywriting, event planning and
execution, social media strategy, and website management) and works
across all mediums including print, electronic, digital, and video.
In this role, the individual supports the organizations overall
marketing objectives to increase awareness of, and affinity
towards, our stand-alone ophthalmology practices, national
teleradiology services, and urgent care services.This position
requires a curious, self-driven individual with proven multifaceted
marketing and communications experience, effective interpersonal
skills, project management and planning capabilities, and strong
verbal and written communication skills.Essential Duties and
Responsibilities include the following:
Creating and implementing the
marketing strategy and tactical plan for assigned locations,
including the development and implementation of continuing
education, outreach programming efforts, and other events Serve as
the marketing liaison to the assigned healthcare leadership team(s)
ensuring marketing and communication needs are addressed Manage the
marketing budget for assigned locations Assist in executing the
organizations digital and social media content plan to grow our
primary social channels: Facebook, LinkedIn, and YouTube. Nurture
our social community through daily listening, maintenance,
community engagement, monitoring, and issue escalation by
responding to questions, comments, and private messages for all
social channels. Collaborate with members of the Healthcare team on
marketing projects, digital or otherwise, as appropriate Assist in
managing our online reputation Manage and maintain the
organizations web assets Assist in analyzing marketing data
(campaign results, conversion rates, traffic) to help shape future
marketing strategies Ensure content produced in areas of
responsibility are consistent with the organizations Brand Style
Guide and brand positioning to promote uniformity and consistency
of brand Other duties, as assignedCompetencies:To perform this job
successfully, an individual must demonstrate the following
competencies:
Strong content creator capable of
melding written and visual content to create engagement and make a
positive impact Proficient in the use of Web Content Management
Systems such as WordPress Proficient in their knowledge of HubSpot
and Yext preferred Experienced user of Canva or Adobe Creative
Cloud HTML, CSS, and JavaScript coding experience preferred
Excellent Microsoft Word, Excel, and PowerPoint skills Strong
knowledge of various tools, such as Google Analytics, AdWords
Superior English-language editorial and writing skills, and strong
editorial judgment and ability to rapidly distill and curate
information Photography and design skills preferred. Exceptional
project management skills Exceptional interpersonal and
relationship-building skills in interacting with management and
colleagues at all levels High-detail orientation High level of
self-motivation, initiative, curiosity, and creativityEducation
and/or Experience:
Degree in Marketing, Communications,
or other relevant degree and/or experience Minimum of 3 years of
experience working in marketing on behalf of a company, displaying
an in-depth knowledge and understanding of Social Media platforms,
their respective participants and how to effectively use each
platform Experience planning and executing events Willingness to
travel up to 25% of the time.MedVet offers a competitive
compensation and full benefits package, including paid time off,
health insurance, dental, vision, and 401K.Come as you are. MedVet
is an equal opportunity employer. We are also a drug-free
organization; therefore, employment with MedVet is dependent upon
the passing of a drug screen and background check.MedVet does not
accept unsolicited resumes from third-party recruiters.
Keywords: MedVet, Deerfield Beach , Marketing Specialist, Advertising , Deerfield Beach, Florida
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