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Media Director

Company: Prosegur
Location: Deerfield Beach
Posted on: May 9, 2022

Job Description:

We're looking for a proven flagbearer to lead our media team. If you dream in spreadsheet rainbows and obsess over impressions, allocations, and CTRs...first, we're sorry for you. Second, you have a safe place here among us. Here are some additional details about who we're looking for: You got straight As in math and can whip up a Keynote presentation that could win an EFFIE. You consume strategy books that eclipse War and Peace and could give a tear-evoking Ted Talk on media effectiveness. You keep up on the latest analytical tools that measure user metrics, analyze data traffic and ensure the consistency of a brand's tone and presence in traditional and digital platforms. You speak fluent social and can articulate how to measure ROI and KPIs included in any client's marketing strategy. You can jump easily from one media channel to the next and build, plan and implement media strategies to talk to targeted personas and where they live and engage. You know the difference between Pardot, Sharpspring, Hubspot, Comscore and Kantar. You can open up Mintel research tools and pull together media trends to most effectively target 22-year-old dog-walkers that prefer periwinkle blue polos and true crime podcasts on Thursdays. You work well with others, add to the conversation proactively, and love sharing ways to amplify the success of our clients. And for the record, if you got Bs in math, we still want to chat. RESPONSIBLITIES: Plan all forms of media for existing clients and new business, including research, development, and presentation of media plans. Develop strategies and maintain awareness of new media and relevant industry/market trends. Oversee the employee performance and development of the Media team. Conduct periodic trainings on media types and processes. Executes media plans within budgets; maintains relationships with media reps Negotiates all rates, special placement and added-value by media for all markets; generates initial ratings estimates Designs optimum buys in terms of cost efficiency, goals delivery and vendor agreements Communicates all material and insertion deadlines to account service and project management/production staff Tracks media expenditures to ensure agency maintains client budget compliance Make internal recommendations on ratings data, software subscriptions, etc. to ensure agency profitability and maintain client success SKILLS + EXPERIENCE: 5+ years experience of as Media Director, or Media Planner or similar role Experience in growing and managing teams A positive team player with confidence to lead, inspire, and collaborate Exceptional communication skills; written, verbal, and presenting Make informed decisions and recommendations based on data, research, experience and knowledge of marketing principles Understand accounting principles and able to track budgets Be flexible, manage multiple projects and shift from one task to another quickly Be a proactive self-starter who takes initiative and is accountable Solutions oriented and a problem solver Proficient at MS Office Suite and all related media tools BENEFITS: Medical, Dental, Vision 401(k) FSA, Life Insurance Short-Term/ Long Term Disability Mitchell+Palmer is an equal opportunity employer. We strongly support diversity in the Jobble

Keywords: Prosegur, Deerfield Beach , Media Director, Advertising , Deerfield Beach, Florida

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