Performance Media Buyer & Planner

Company: Green Roads
Location: Deerfield Beach
Posted on: May 9, 2022

Job Description:

Job DescriptionWe are looking for a Performance Media Buyer & Planner to oversee the strategy, execution, and results across our portfolio of products. You would be responsible for effectively launching campaigns across digital display, social, digital video and other performance channels. You will ensure that ads reach target audiences through a multitude of channels, with continuous optimization towards a target ROAS. You would have first-hand knowledge of display, programmatic, and platform buying with major DSP's and work closely with our internal Creative, Content, & Tech teams. You will also have a deep understanding of traditional and digital media ecosystems, as well as how to gather, analyze and interpret that data. In this role, you should be an effective strategist, critical thinker and relentless optimizer. If you're knowledgeable about current media channels and advertising options, we'd like to meet you. Your goal will be to optimize ad exposure and outdo competition while staying within budgets. Responsibilities

• Help identify target audiences, plan media campaigns, launch and manage campaigns to hit predetermined goals
• Continuously test and optimize plans and budgets according to the most efficient media mix with the goal of improving performance
• Bring data-driven feedback to creative department to drive new asset creation
• Compare and negotiate rates, ad space and airtime
• Prepare media launch schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
•  Monitor costs and return on investment (ROI)Minimum Qualifications
  • Proven experience as a Digital Media Buyer / Planner or similar role; experience in a regulated industry a plus
  • Experience buying/planning media at a direct-to-consumer ecommerce site strongly preferred
  • Deep understanding of analytical data as it relates to digital media and ecommerce
  • Proven experience creating data-driven optimizations
  • Time management & project coordination
  • Familiarity with traditional media-buying (radio/tv) a plus
  • Interest in following advertising and media trends
  • Knowledge of media analytics software
  • Excellent communication and negotiation skills
  • Attention to detail oral & written
  • Critical thinking skills
  • Extensive cross functional team collaboration
  • BS/BA in Marketing, Advertising, or related field preferred

Keywords: Green Roads, Deerfield Beach , Performance Media Buyer & Planner, Advertising , Deerfield Beach, Florida