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Digital Marketing Specialist

Company: Clickajobs US
Location: Deerfield Beach
Posted on: November 14, 2021

Job Description:

Here is what you will be doing as part of the team: Required Skills, Experience, Education 3 to 5 years of relevant experience with email marketing automation / CRM platforms such as Klaviyo, Salesforce Marketing Cloud, ActiveCampaign, Listrak, SendGrid, Mailchimp, Bronto, etcExperience building and executing email campaigns utilizing comprehensive list segmentation, life cycle / drip automations, and triggered events within an ESP. Must be customer-focused and empathetic, with a passion for understanding consumer behavior, including knowledge of the marketing funnel and customer purchase journeys.Highly organized, detailed-oriented, and deadline-driven. Strong project management and multi-tasking capabilities and a high level of initiative. Exceptional collaboration and communication (spelling, grammar, creative writing) skills. Experience with web analytics (Google Analytics or similar). GA IQ certification is a plus. Google Ads and/or Facebook Ads is a plus. Mobile marketing experience is a plus. Bachelor's degree in business administration, marketing, or related field.Demonstrated agreement with the stated mission, philosophy, values, and goals of Gemaire. About Us Looking for a cool job? Join the HVAC industry leader!Gemaire Distributors is a fully owned subsidiary of Watsco, Inc. (NYSE: WSO), the largest network of HVAC distribution businesses in the U.S. As one of Watsco's subsidiaries, Gemaire distributes top-quality HVAC/R equipment and supplies from more than 90 locations in ten states including Florida, Georgia, North Carolina, Texas, Virginia, Alabama, Louisiana, California, Nevada and Arizona. Our customer-focused associates, vast inventory and technology initiatives allow us to provide our customers with best in class service.As a member of the Gemaire team you will enjoy:Exciting opportunities with a company that is growingGreat work hours! Standard business hours are Monday-Friday with occasional SaturdaysCompetitive payPaid time offTuition assistanceMedical, dental, and vision insuranceLife insurance coverage401(k) PlanEmployee Stock Purchase PlanShort Term/Long Term DisabilityHealth Savings Account with employer contributionEmployee Referral ProgramEmployee Purchase ProgramDon't Leave Your Future Up in the AirApply for a COOL Job Today!Job Requirements General Summary: The Digital Marketing Specialist (DMS) is responsible for planning and executing digital marketing initiatives consistent with Gemaire's overall marketing ecommerce strategies. This includes (but is not limited to) email marketing strategy and execution, marketing automation, social media management, and paid advertising (PPC) campaigns. The DMS will provide strategic and tactical recommendations on messaging, processes and tools to increase overall customer engagement, optimize lead generation/nurturing, and drive ecommerce adoption.The DMS is also responsible for collaborating cross-functionally with internal and external staff to create original content, assets, and campaigns on social media that drive brand awareness and promote a positive company image. This is a new role within the organization and offers the opportunity to build social media and PPC programs from the ground up and have a significant influence on the technology platform and future roadmaps.Key Responsibilities: Email Marketing Automation Campaign Management (60%) Develop strategies and campaigns that drive digital engagement and demand generation across existing and potential clients (installers contractors). Collaborate cross-functionally to plan, build, schedule, and optimize email campaigns, integrated holistically with other channels' marketing campaigns.Analyze, optimize, and report on performance of all campaign types to drive digital engagement, revenue growth, brand awareness, and subscriber list growth. Campaign types include promotional campaigns, new product and program announcements, ecommerce adoption lifecycle growth campaigns, new customer nurturing re-targeting, etc.Leverage customer segmentation to efficiently and effectively drive content creation and campaign targeting. Maintain data hygiene within the automation tools to ensure accurate segmentation and targeting. Create nurturing and scoring programs to support ecommerce growth objectives and field sales organizations. Make recommendations for marketing automation or technology enhancements based on company customer needs, and industry trends / innovations.Understand and ensure that compliance and opt-in policies are adhered to throughout all email marketing campaigns. Know and comply with CAN-SPAM and other privacy laws. Social Media (30%) Develop, plan and execute the Gemaire social media strategy. Support and align with marketing strategies, programs, and messaging holistically with other Gemaire channels and teams (especially marketing and field sales). Work collaboratively to develop a content marketing strategy, tactics, and editorial plan (calendar) that aligns with and supports business objectives. Create and publish timely, original, relevant, audience-specific, high-quality content campaigns that generate engagement, goodwill, loyalty, and ecommerce adoption with Gemaire's website, apps, and field organizations. Promote and protect the Gemaire brand. Realize that social media must be fun, interesting, and relevant, while remaining brand-appropriate; and not overly focused on purely promotional, company-centric messages. Develop and monitor editorial governance standards for brand voice, style, and tone; craft, edit, and proofread content before delivery.Work closely with internal teams to develop and promote customer success stories across social channels. Work with field sales to share content that resonates with customers.Engage with customers on a daily basis. Serve as "Brand Ambassador" and monitor communications for issues related to products or service. Report issues and make suggestions to appropriate internal stakeholders. Recommend social listening / sentiment analysis software if needed. Use social channels to gather information and conduct marketing research. Analyze, optimize, and report on performance, using standard social benchmarks (best practices) for measuring the impact of social media campaigns. Monitor trends in social media tools, applications, channels, design, and strategy.Maintain awareness of competitive organizations and current industry news. PPC (Paid Advertising) (10%) Develop and manage new PPC programs including Google Ads, Facebook Ads, and others. Analyze, optimize, and report on performance. Create synergistic ad campaigns that support email, social, and other marketing campaigns, driving traffic to and downloads of Gemaire mobile apps. Promote and protect the Gemaire brand and associated brands in paid search results.

Keywords: Clickajobs US, Deerfield Beach , Digital Marketing Specialist, Advertising , Deerfield Beach, Florida

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