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Digital Content Marketing Specialist

Company: JM Family Enterprises
Location: Deerfield Beach
Posted on: April 10, 2021

Job Description:

OverviewJM&A Groupis one of the largest independent providers of finance and insurance (F&I) products in the automotive industry. For over 40 years, the company has helped automobile dealers achieve unsurpassed levels of performance. JM&A Group provides more than 3,800 dealerships with a variety of products and services, such as new and used vehicle protection plans, pre-paid maintenance plans and GAP protection programs. Among JM&A Groups competitive advantages is its robust training and consulting services for F&I professionals, and the company is actively evolving to meet consumer preferences to remain a market leader and a partner of choice.Job DescriptionWe are looking for a talented creator to write and execute on top-of-funnel, brand-building and awareness-driving content. This person will be a member of a team responsible for developing and promoting the external-facing brand of JM&A Group, and creating content that drives traffic and engagement in digital marketing channels. This role requires a high level of creativity and attention to detail.Responsibilities Responsible for creating brand-building content that helps drive awareness for JM&A Group, who we are, what we do, and builds our thought leadership and authority. Write, develop and produce long and short-form content, such as blogs, to get qualified traffic to our website. Work with our team to grow our content subscriber/follower base on social media, podcast, and blogs through paid and organic tactics. Work alongside other marketers and subject matter experts to help identify, produce, and distribute content that educates and entertains our audience. Create content to drive traffic and engagement with our marketing offers, including eBooks, webinars, and more. Stay up-to-date with the latest industry trends and customer challenges in order to build an effective editorial calendar. Understanding insights from our content strategy and implementing learnings through ongoing continuous improvement.Skills Excellent communicator and creative thinker, with an ability to create stories that inspire and educate our audience. Excellent organizational skills to work independently and manage tasks with many moving parts. Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content. Comfortable creating and executing unique ideas that differentiate our marketing Understanding and experience with digital marketing strategies. Comfortable communicating one's personal point of view on topics. Capable of working in a fast-paced environment, multi-tasking and managing often changing priorities. Strong written and oral communication skills, at ease with communicating to senior management, peers and others in the organization. A desire to grow their knowledge base and proactively engage in self-education.Job RequirementsJob Requirements A passion for, and strong understanding of marketing Bachelors degree in Marketing, Advertising or a related field Minimum of 3 years of related experience in marketing, advertising or communications Experience developing content and campaigns, preferably in B2B marketing Experience working with a Marketing Automation tool such as Marketo, Hubspot, or Pardot is a plus Experience implementing search engine optimization for long & short form content Meticulous grammar and attention to detail Providing samples of your past work and its effectiveness#LI-KJ1

Keywords: JM Family Enterprises, Deerfield Beach , Digital Content Marketing Specialist, Advertising , Deerfield Beach, Florida

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